How to Do Link Building the Right Way (Hint: It's All About Authority and Trust)
There's a lot you have to do in order to optimize a website for a better search ranking. And to keep it at the top of search results, too.
The work you've done so far to build your website and to create search-optimized content and images for it is a great start! But that's only half the battle. Now you need to communicate to Google and other search engines that your site is ready to compete amongst the best of the best.
One of the best things you can do for this is link building. Internal links. External links. And, of course, backlinks.
Google equates a good link-building strategy and high-quality links with your authority as a brand. So, this isn't something you can beg, barter, or buy your way into.
So, the goal with this course is not to get you a backlink. The goal is to turn your business into a linkable authority.
You will do this by:
- Building a search-optimized website.
- Setting up internal and external links.
- Making time to write new content every other week.
Don't worry. I'll provide you with tips on how to get genuine backlinks, too. It just shouldn't be the crux of your link building strategy.