Small business owner editing photos on her desktop for her new website

How to Optimize Your Website Images for a Better User Experience and Improved Search Results

Images are such a critical component of a website. Not only do they make it more aesthetically pleasing, but they also enable you to tell your story visually.

Both are equally important here. For starters, consumers have grown extremely picky in recent years and have no qualms about abandoning a site if they don't like how it looks because, to them, that means it won't work well either.

The storytelling aspect is relevant, too. Our brains are actually able to comprehend images much more quickly than text. So your site's images need to quickly and effectively tell a consistent story about your brand.

In this course, I'm going to show you how to get maximum results from your website images. I'll provide you with optimization tips such as:

  1. Select the right kinds of images for your site. 
  2. Resize and compress your images so they load quickly. 
  3. Optimize your images and improve your search ranking in the process. 

Here's What You Need to Get Started


Before you begin this course, make sure you have the following:

You don't have to have the copy written for your site yet. Ideally, you'll create your visual and verbal story at the same time, but it's okay if you pick out your images first.

Sign Up for the Course

$5

How to Optimize Your Website Images

By the end of this course, you'll have a collection of all the images you plan to use on your website. You'll also have a game plan for optimizing those images and then automating the process going forward.


Does it really matter? 


Yes. Every image you use on your site contributes to the greater whole. It's not just about the aesthetics of them that matters either. It's about how optimized they are for speed. It might not seem like a big deal, but images can hurt a website’s performance just as much as they can help it.