Small business owner editing photos on her desktop for her new website

How to Optimize Your Website Images for a Better User Experience and Improved Search Results

Images are such a critical component of a website. Not only do they make it more aesthetically pleasing, but they also enable you to tell your story visually.

Both are equally important here. For starters, consumers have grown extremely picky in recent years and have no qualms about abandoning a site if they don't like how it looks because, to them, that means it won't work well either.

The storytelling aspect is relevant, too. Our brains are actually able to comprehend images much more quickly than text. So your site's images need to quickly and effectively tell a consistent story about your brand.

In this course, I'm going to show you how to get maximum results from your website images. I'll provide you with optimization tips such as:

  1. Select the right kinds of images for your site. 
  2. Resize and compress your images so they load quickly. 
  3. Optimize your images and improve your search ranking in the process. 

Here's What You Need to Get Started

Before you begin this course, make sure you have the following:

You don't have to have the copy written for your site yet. Ideally, you'll create your visual and verbal story at the same time, but it's okay if you pick out your images first.

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